WMF Impulse


The WMF Impulse

WMF Impulse
  • Category

    Ambient OOH Geo Targeting
  • Industry

  • Client


Every year, over three billion paper cups end up in landfill in Germany alone. The premium household goods brand WMF wanted to send a clear message with its new IMPULSE insulated mug: "Your last cup".

On a minimal budget, we reached and inspired the target audience while they bought their morning coffee using ambient and mobile techniques. We achieved this by using branding on disposable cups in coffee shops and bakeries close to the top 14 WMF stores and with the help of premium mobile ads around all 150 WMF stores.

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Sound on

This small IMPULSE with zero waste led to 68 percent more traffic through stores and a 117 percent increase in sales. The WMF IMPULSE: better taste, better design – less waste!