#TraditioNew – Media Goes Creation
The world wasn’t expecting another beer. The new Paulaner Zwickl beer is presented in a unique bottle with a tactile glass design. In keeping with this theme, the #TraditioNeu (#TraditioNew) launch campaign had to completely disrupt familiar patterns. Media Goes Creation. Street artists competed to create the campaign motifs for their neighbourhoods. Winners then brought their designs to life in the form of gigantic, innovative UV light murals in their cities. The artists became influencers and the target group became brand ambassadors.
|The Internationalist Award||Gold||2018|
|Festival of Media Global||Shortlist||2018|
|Deutscher Digital Award||Shortlist||2018|