BMW  public parking space

BMW

The first public parking space finder

BMW Parkplatzsuche
  • Category

    DOOH Real Time Data
  • Industry

    Automotive
  • Client

    BMW

The 5 Series is BMW’s new digital flagship. For the first time, it comes with BMW On-Street Parking Information – a function that processes real-time traffic data and displays it in the navigation system.
To raise awareness of this feature among the general public, we created something brand new.

In May 2018, we displayed localised real-time data on a digital city light billboard – right in the centre of Berlin.
We helped 8500 people find a parking space that day and provided some impressive proof of our BMW 5 Series claim to have “mastered the digital world”.

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The first public parking space finder.

Awards
Cristal Festival
Gold (3x) 2017
Festival of Media Global Award Bronze 2018
The Internationalist Award Silver 2018