The first public parking space finder
The 5 Series is BMW’s new digital flagship. For the first time, it comes with BMW On-Street Parking Information – a function that processes real-time traffic data and displays it in the navigation system.
To raise awareness of this feature among the general public, we created something brand new.
In May 2018, we displayed localised real-time data on a digital city light billboard – right in the centre of Berlin.
We helped 8500 people find a parking space that day and provided some impressive proof of our BMW 5 Series claim to have “mastered the digital world”.
|Festival of Media Global Award||Bronze||2018|
|The Internationalist Award||Silver||2018|