Apollo finds its target group via their browser settings
65 per cent of the Germans suffer from poor eyesight – that’s why they often find it difficult to read on screen. Many of them skillfully suppress this problem. The trick: simply enlarge the screen display.
This zoom can be detected via the user`s browser: the first zoom-level-targeting. A perfect tool for the optician Apollo to reach its target group.
If a user increases the view of his browser to 150 per cent or higher, this information can be submitted. Our interactive online ad was exclusively presented to this specific target group. Caught in the act: A call to action offered a free eye test Pro at Apollo Optics.
Apollo is at your service – at the exact right moment.