The long-established brand BALLISTOL Universal Oil is primarily known as a ballistic oil. A special presentation of the brand in cinemas focuses on a younger target group and demonstrates its wide range of uses.
Our special cinema-ad enables audiences to experience its outstanding properties in real-life. After all, the sticking curtain could only open completely after the protagonist from the ad sprayed the rollers and guide-rails with BALLISTOL.
The dramatisation of BALLISTOL as the rescuer of the main feature film was well received. This was also reflected in the results of our survey, in which our idea was considered very positive and convincing by 90% of participants and achieved an ad recall figure of 100%.