Mediaplus has won the pitch for the media of LYNX. The online broker wants to increase its awareness in four European markets and boost new customer business with a performance-based branding campaign.
Munich, 23 May 2022 — Online brokerage is booming. The number of people investing in equities has jumped since the spring of 2020. A lucrative market, but the brokerage platform segment is hotly contested. To raise its profile and differentiate itself from competitors, LYNX has awarded its international media account to Mediaplus Group. The mandate covers all media including campaign planning, activation and optimization in Germany, Belgium, the Netherlands and the Czech Republic. The account win was preceded by a pitch in which Mediaplus International, together with Mediascale Belgium, was successful.
LYNX's offering is also aimed specifically at more experienced investors. Inspiring new trading target groups while retaining existing experienced users, and doing so as efficiently as possible, is therefore the goal of the branding campaign, which relies on a strongly performance- and sales-oriented media strategy. Mediaplus has therefore developed an internationally scalable digital strategy that not only efficiently maximizes reach in the relevant target group with the help of programmatically played out video and display activities, but also creates an emotional bond through appropriate placements in premium inventory. Attention-grabbing video and ad formats ensure the brand's distinctiveness. The campaign is already on air and is scheduled to run for three months - with an option to extend.
"Mediaplus convinced us with a very coherent concept. Above all, the qualitative planning approach in combination with the performance-oriented programmatic control of the campaign testify to a great understanding of our brand and our strategic goals," says Klaus Schulz, Chief Marketing Officer at LYNX.
"The online broker market is highly competitive. However, LYNX can set itself apart here with its target group of more savvy traders. For LYNX, this means a great opportunity to gain market share. With our data-driven approach, which together with an extensive target group analysis forms the basis for our strategy, we provide the brand with the necessary awareness in this top segment and still pick up the already existing investor community," explains Arvid Boström, Managing Director Mediaplus International.