We ensure that our clients get the best terms and conditions when buying media and acquire a significant advantage over the competition when it comes to impact. In doing so, we value maximum transparency and openness when it comes to negotiating on behalf of our clients.
When media markets are constantly changing, the focus is on advertising media buying that meets every client’s requirements. We harmonise the buying strategy with the client’s brand-specific media strategy – and not the other way around. This means that advertising media are selected according to the media objectives and insights into target groups, rather than purely based on discount-driven space optimisation – so it’s not just the discount that makes the difference, but rather focused, waste-free buying of relevant advertising media and thus relevant target audiences. This maxim is an essential foundation that our self-image as the innovative agency for brand-specific media is built on.