Media Innovation

Mediaplus is the innovation agency for brand success. This means that every brand is individually viewed in the context of its market, consumers and media environment, and advised accordingly. We align ourselves with the latest digital and media-related developments, enabling us to rise above the communications-related background noise.

Innovation is a significant driver behind our long-term success and differentiates the Mediaplus Group from the rest of the agency market. Every employee is encouraged to incorporate his or her own solutions, ideas and creativity. To this end, we create a motivating atmosphere which in turn enables us to continuously innovate for all our clients.

• We teach the power to innovate, the “ability”, both in practice and in workshops on creative methods.

• We create the freedom to innovate, the “permission”, through flat hierarchies, open discussion groups and the opportunity to act autonomously and bring ideas to the table.

• We promote readiness to innovate, the “desire”, through an open information policy and by getting all employees involved in the innovation process.

Thanks to this culture of innovation, Mediaplus has not only been named Germany’s most innovative media agency by market research institute RECMA for several years, it was also awarded "Media Agency of the Year" at the 2020 and 2021 German Media Award and four times in succession “Independent Agency of the Year” at the Festival of Media Global Awards.

Innovation and creativity have their rewards – to the benefit of our clients. The sector has acknowledged our work with numerous high-profile awards of national and international significance:

48 x German Media Award

24 x Effie (national and international)

24 x PlakaDiva Awards

26 x The Internationalist Award for Innovation in Media & Digital

21 x Festival of Media Global Awards

7 x German Digital Award 

3 x Cannes Media Lion

With its 48 German Media Awards, Mediaplus has taken home twice as many prizes as its nearest challenger since the awards began.