Differentiation takes place on several levels: we locate a marketing or media target group spatially using our tools, so that we combine knowledge about the interests, motivation or age of the target group with information about the home country. In turn, we strive for a differentiated approach in order to get closer: both spatially and emotionally. On the other hand, Germany is viewed in a differentiated way, with areas that offer more potential for a brand and where there is greater leverage on revenue gains. That’s why we developed the Geo-Potentialfinder°. We merge company data and supplement it with facts: target group, competition, purchasing power and geo-data. The result: real potential that can be efficiently leveraged step by step, region by region.