The Sustainability Circle is part of our sustainability network and takes place once a month, where we network via MS Teams, learn from each other and inspire each other. In the exclusive members area we exchange relevant studies and info links. With the Sustainability Circle, we are pleased to open a virtual space where we can jointly develop the topic of 'sustainable media' for our industry. The Sustainability Circle is currently only available in Germany and in German. Would you still like to become part of the sustainability network and shape a sustainable media future with us? Join the circle - we look forward to hearing from you!

How big is the carbon footprint of an advertising campaign? Information about this is provided by the Green GRP. In the future, companies will be able to opt for the advertising they have booked to be climate neutral. When planning a campaign, Mediaplus offers its clients the option to individually offset the carbon emissions that the campaign will generate. 

There’s no doubt that sustainability is a hot topic right now – and one which is increasingly relevant to customers making purchases. Nevertheless, there is often a disconnect between attitude and behaviour when it comes to making sustainable buying decisions. People may say they feel sustainability aspects are important when deciding whether or not to buy, but the way they behave at the point of sale may belie this. Sometimes, this may be because they are not prepared to pay more money for the added value. Or they may not know whether the products actually are sustainable, or the products may simply not appeal to them. This is undoubtedly why it is essential for brands to identify their target groups meticulously and classify them accordingly. Not all sustainable purchasers are the same. They may range from mainstream customers who buy organic products on offer once in a while, right up to those who get actively involved and are truly committed to protecting the environment.

‘Class not mass’ is the motto of our study glossary. Here, we curate sustainability studies for you and present only those that we believe offer added value. For your orientation, we briefly introduce each study so that you can better assess whether you would like to read it. Wishing you interesting reading!