In the modern age of advertising and sensory overload, RELEVANCE is the decisive criterion to convey an advertising message.
That is why we looked very closely at the MINI target group and recognised ten moments for potential purchase decisions. We used these insights for a ONE-TO-ONE campaign that we directed towards those exact moments using special targeting logic. Fully automated, profile-based and with individually adjusted communication for all MINI models.
The result: with well over 400 adverts, our campaign comprised a combination of highly relevant images and headlines, presented to their exact targets via site bars, billboards and pre-rolls. In this way, we achieved digital always-on communication.