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Strong and innovative marketing and media strategies require sound research that delivers more than just a set of figures. Perfectly researched and, above all, practical, strategic, interpretable and keenly interpreted insights and analyses are decisive for success.
The six MP Strategic Insights Teams offer media research, advertising impact research, innovation and tool development, programming and standardization, consulting, international research and communication.
His interdisciplinary research team brings bare figures to life and produces meaningful "strategic insights" for you.
Our forward-looking research identifies trends in their early stages and uses practice-oriented analysis to provide all insights into your consumers for optimal media planning across all media channels.
TV forecasting, TV optimization, secondary data analysis, target group analysis and consulting to determine the ideal media mix, target group breakdown, GfK target groups, media analysis
ADVERTISING IMPACT RESEARCH
Awareness models, marketing mix modelling, derivation of budgets and optimal media mix, KPI prognosis, target group fusions, advertising tracking, segmentations/typologies, driver/barrier analyses
Strategic 360° Insight Consulting
Market, media and brand analyses
Customer-/sector-focused trend research
Professional, customer-specific presentation designs
PROGRAMMING & STANDARDIZATION
Database management, development interfaces, process automation, database interfaces
INNOVATION & TOOL DEVELOPMENT
Media synergies, cross-device analysis, primary/secondary research, multiscreen behavior
INTERNATIONAL RESEARCH & COMMUNICATION
International standardization, media landscapes, support and communication
We identify untapped target groups, media and brand potential and competitive developments. We formulate targets (KPIs) and show which marketing measures can be used to achieve them efficiently.
We develop positioning with soul, so that people can find their bearings in an increasingly complex world. We optimize complex brand architectures and portfolios, both internally and externally.
CONSUMER INSIGHT ANALYSES LOCAL/GLOBAL
Changing one's own perspective and placing oneself in the role of the target group is a prerequisite for maximizing value creation for every brand. We do this locally and internationally in our research network.
TARGET GROUP SEGMENTATION
We work out segmentation and show how more relevance in communication can be achieved through an individualized approach. The focus is on the planning capability of these segments.
We scan cross-industry and transnational trends and evaluate them with regard to opportunities and challenges for marketing and media. And not one time only but with recommendations for sustainable innovation processes.
We show how digital channels help companies achieve their goals. We do in-depth analyses and optimization of the digital footprint for the right target groups across all media channels.
SOCIAL MEDIA / MOBILE CONTENT STRATEGY
We identify the relevant social media channels and optimize content-media matching to ensure maximum consumer activation.
As lateral thinkers, we deliver surprising insights from the product, people, brand, media or competing sectors. We transform them into springboards and incorporate them into the creation and media processes.
We identify the relevant online and offline points of contact with the brand and synchronize them according to their channel-specific strengths and the available budget.
INTEGRATED COMMUNICATIONS STRATEGY
We evaluate the performance of marketing communication and realign it in terms of content, structure and budget across the entire communication mix. including monitoring of KPIs.