The Serviceplan Group is expanding its corporate communications and has appointed Florian Stemmler as Head of Digital Corporate Communications. The 37-year-old is thus responsible for the further strategic orientation of the digital communications of the Serviceplan Group within the framework of the company communication – both nationally and internationally. At the same time, a position of Manager Digital Corporate Communications has been created, which is occupied by Marina Kloeting.
Munich / Hamburg, 5 April 2017 – The Serviceplan Group is reacting to the increasing relevance of digital corporate communications with the creation of a department for this purpose and has appointed Florian Stemmler as Head of Digital Corporate Communications. The 37-year-old is thus responsible with immediately effect for the development of digital communication strategy, control of digital communication processes and unifying international structures and communication tools within the context of the corporate communication of the Serviceplan Group. Since 2008, the graduate language and media scientist is active at Serviceplan and reports to Christiane Wolff, Chief Corporate Communications Officer of the Serviceplan Group.
“Florian Stemmler, in addition to his role as press officer, has in recent years pressed ahead significantly with the development and expansion of our accounts on the different digital communication platforms that we use today,” says Florian Haller, CEO of the Serviceplan Group. Christiane Wolff adds: “It is therefore a logical step that now, as Head of Digital Corporate Communications, he has an even more comprehensive, focused and strategic view of all digital channels – particularly in view of the rapid international development of the group.”
“Digital communication offers a wide range of opportunities for bringing corporate interests and content closer to our various stakeholders. It is no longer just a question of ‘press work’ – our goal is to prepare content for the users of the respective platforms in such a way that we can provide clear, entertaining and above all informative communication throughout the Serviceplan Group. I am very happy to structure, control and be involved with this process even more closely,” Florian Stemmler says.
The position of Manager Digital Corporate Communications, which is occupied by Marina Kloeting, was newly created in this process. The 37-year-old is a graduate in media science and education and comes from JOI-Design, a leading international Hamburg architectural firm, where she was responsible for corporate communications for the last three years.
The six-headed corporate communications team at the Serviceplan Group is anchored in the holding of the company and provides supervision both nationally and internationally to the 70 specialized agencies of the group, which are spread over more than 35 locations with over 3,400 employees. The department is the responsibility of Chief Corporate Communications Officer Christiane Wolff, who reports directly to CEO Florian Haller. The team also includes Claudia Kirchmair, Kerstin Viellehner and – also new in the team – Miriam Lenz.
Chief Corporate Communications Officer
+49 89 2050 2270