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MEDIA

Integrated online/offline planning

We combine online and offline mediat o create one united media world

Digitalization is impacting the available range and use of media for the long-term. Higher internet transmission rates and mobile applications are enabling moving image communication that’s independent of time and place. The different application priorities of individual devices and “screens” offer efficiency potentials for multi-screen campaigns: through a united TV and online planning approach.

We make TV and online media campaigns up to 40 percent more efficient

Thanks to ScreenPlanning we can identify the ideal mix between TV and online media – and fully exploit synergy potentials using the complementary user structure of TV and online media as our starting point. We optimize the performance of the various means of moving image advertising media for different screen media such as TV, iPad, smartphones or laptops. This approach increases the campaign efficiency of TV and online media by up to 40 percent.